Ke(N)neth Cole Ad Response

My initial response to this add is that it is a very simplistic and dark contrasted with the happiness of a smile.This ad fits perfectly with his series in the way that his message makes everyone equal. The designers have played with stereotypes through making the model not what the typical person would think of a person with cancer. Individuals would further claim the motto “We all walk in different shoes” through talking about personalities and different experience that one goes through in life. The evidence of the emotional argument is shown threw the smile of the model.

The What If add are specially effective in conveying their argument of aids. The audience of this ad is geared toward all parents.The strongest appeal is their emotional appeal of pathos in which one claims “If you kid had aids you’d have more to worry about than clean socks”. This statement is very blunt which stirs up an emotion of realization of the things that are taken for granted. The choice of black and white makes sure that the viewer is focused on the message with a serious tone.